Samuel Thomas Johnson was a young boy when he wrote a letter to the CEO of LEGO telling them that working at the company was his dream job, and what does he need to do to be hired by them. He received an encouraging answer with a list of qualifications a design engineer may need to be hired by LEGO. 15 years later as a young graduate he pursued the company and landed his dream job, working on projects like Ninjago and the smash hit the LEGO movie.
Illustration: Studio Fee Overbeeke
When you ask CEO’s and CHRO’s what their key priorities are for the coming year, talent management always is one of the issues high on the list. Talent management is an easy and safe choice. Nobody will argue that talent management is not important. Supervisory Boards love to talk about succession and talent management. Talent management is generally seen as something long-term. When you hear terms as “strategic”, “long-term”, “future” and “investment”, you must be careful. For talent management this means: it is important, but not urgent. For the CEO, it means: I have ticked the box, but now HR can deal with it. Of course, I will visit the final session of the senior management program, of course, I will personally mentor one or two high potentials, but please, do not bother me too much about talent management, I have more urgent matters on my plate. A big challenge for organisations is to make talent management urgent, and to make it a priority of today, not of the future.
I would like to start this post by asking you to take a moment to think about a number of experiences you had recently, along the next paragraphs:
Think back for a moment: when was the last time you experienced great customer service? Did you buy something online, or went to an actual shop? Did you receive all the information you needed, on time, to make the right decision? Were you able even online to ask questions and be directed to the product that is right for you?
Companies are under pressure to come up with innovations: strategic investments in holistically designed working worlds aim to strengthen competitiveness. In the exhibition area “Workplace of the Future | Design by HCD”, the Zukunft Personal is developing visions for the working world of the future in the Koelnmesse from 18 to 20 October. In cooperation with the company HCD Planungsgesellschaft, Europe’s largest exhibition for human resource management is giving visitors the opportunity to experience individual room and design concepts live for the first time on an area of more than 500 square metres.
One of the biggest hits of organisational development in 2015 was the Chief Human Resource Officer of Airbnb becoming Chief Employee Experience Officer. Undoubtedly, over the last years the business world has witnessed the emergence of employee experience management. The trend has been in the focus of researchers, managers and business leaders recently, and it is no coincidence that Europe’s largest exhibition for Human Resource Management, the Zukunft Personal, for its 2016 edition, has chosen this very topic to be in its spotlight.
What do we know about employee experience? What’s in it for HR? More specifically: How can HR take the lead in designing and running employee experience? Keep reading to get to know about the many components of employee experience – from A to Z – that will help you find answers to these questions. >>MORE>>
Interview series with candidate experience pioneer Gerry Crispin (part 3 – future of the candidate experience)
This week our little journey through time, talking about the past and present of candidate experience, ends with future prospects on the topic. In the final interview Wolfgang Brickwedde (ICR), co-organizer of the theme day “candidate experience” at the HRM Expo | Zukunft Personal, is asking Gerry Crispin, one of the “founding fathers” of Candidate Experience Awards (CEA) whether candidates can expect a land of milk and honey due to professional candidate experience.
HR practitioner, blogger, author and general networker Gerry Crispin is convinced there will be no paradise for candidates. “This is one of those things where the future is already here. It is just not evenly distributed and only a small number of companies are so focused on the candidate experience that it is an integrated part of their recruiting process”, Crispin explains. Those organisations should gain acknowledgement for their effort by sharing their stories. The main challenge is to get more companies to start thinking about the benefits of improving their recruitment process and to find a way that will work for them. >>MORE>>
Interview series with candidate experience pioneer Gerry Crispin (part 2 – current status of the candidate experience)
After we started last week our video interview series with the co-organizer of the theme day “candidate experience” at the HRM Expo Zukunft Personal, Wolfgang Brickwedde (ICR), interviewing Gerry Crispin on the past of candidate experience, we now bring the discussion back to the present. The term candidate experience is becoming much more popular these days, people are more aware of it. By providing data, candidate experience pioneer Gerry Crispin, wants to prevent it from becoming a cliché. “Whenever I see someone using those terms, talking about the five things that are most important in candidate experience, I am compelled to send them data”, says Gerry Crispin. For he is convinced only science-based data allows us to see what can be supported and what yet has to be determined as actually being connected to treating candidates well. This data is been delivered by the candidate experience awards, who have been able to collect more than 120.000 voices of the candidates in this year’s program in the US alone.
Interview series with candidate experience pioneer Gerry Crispin (part 1 – the past of the candidate experience)
2015 is proclaimed as “the year of the candidates”. Skills shortage and the changing job market forces corporations to compete for qualified employees. To be able to survive in the war for talents companies have to improve their recruiting process and treat their candidates in a way that they would want to reapply and share a positive experience. One of the “founding fathers” of Candidate Experience (CE) is HR practitioner, blogger, author and general networker Gerry Crispin. He will be present to speak on this subject at this year’s HRM Expo | Zukunft Personal, opening the theme day “Candidate Experience” on Wednesday, 16 September 2015. Co-organizer Wolfgang Brickwedde (ICR) interviewed him about the past, presence and future of CE. We start this video interview series with Gerry’s view on the past. >>MORE>>
An inadequate candidate experience can leave you lacking in the talent department, and even struggling to fill open positions while global unemployment rates remain high. The application process is the first experience a candidate has with your company, and is crucial in their decision to work with you. Treating them as humans, not just another statistic, brings greater potential for you to hire the right talent.
So what can you do to improve your candidate experience with HR technology?
Foto: Jorge Quinteros/flickr.com.
Welcome to our new Zukunft Personal/HRM Expo blog!
The HR community meets in Cologne once a year for an intensive exchange of ideas at Europe’s leading HR exhibition. With well over 200 programme points, the exhibition covers the full spectrum of human resources work: from recruiting and human resource services to continuing vocational training, leadership and employment law to HR software and the future of the workplace. We believe that this programme is so packed full of interesting topics and exciting, inspirational ideas on all aspects of human resources that it deserves to attract an audience outside the exhibition as well. >>MORE>>