Photo: Thorben Albrecht
A podcast interview with Thorben Albrecht
In a one of a kind process, the German Federal government involved its 80 million citizens in co-creating the future of work. The process, which started in late 2014, involved experts, citizens, business, trade unions and artists, and culminated in a policy White paper at the end of 2016. Taking us into the details of Arbeiten 4.0, or Work 4.0 is Thorben Albrecht, Permanent State Secretary at the Federal Ministry of Labour and Social Affairs in Germany.
Anyone who followed the process since the beginning, perhaps at the annual Zukunft Personal HR exhibition in Cologne, where the Ministry and the stakeholders regularly presented the progress of the Work 4.0 dialogue, surely gets a sense of the forward-looking and innovative nature of this initiative. Perhaps one of the key aspects worth mentioning is the underlying motivating factor, namely not to let technological change shape the way people work and live, but to be more in control of these changes and trends, and find out first how do people want to live and work, and then ensure that technological change is an enabler for that.
From fruit-baskets to corporate yoga classes, meditation rooms to mindful emails and meetings, the offer for wellbeing initiatives is growing exponentially. As HR professionals are bombarded by sales e-mails and calls with an overwhelming number of apps, fitness and health trackers, coaching and mindfulness training, concierge services and ergonomics, it is increasingly difficult to make the right choices, and use the scarce resources in the best possible way to maximise the benefit for employees.
As there are still a couple of months before the Zukunft Personal 3 days event in Köln, there are a lot of things you can do to be prepared, to make sure you make the most out of the presentations and the exhibition, by understanding your organisation’s needs first, so when you arrive in Köln, you will know what to look for.
Elon Musk famously said: “If something is important enough you should try, even if the probable outcome is failure.” In today’s VUCA world, there are hardly any guarantees anymore. Just as Whatsapp and other messaging services have bitten out billions from large established Telecom companies’ revenues, established businesses and sure-fire branches are under threat every day. If it’s not the curly haired guys in a garage, it may be an advertising fiasco, a new regulation, changing technologies, and even ageing population.
Companies are under pressure to come up with innovations: strategic investments in holistically designed working worlds aim to strengthen competitiveness. In the exhibition area “Workplace of the Future | Design by HCD”, the Zukunft Personal is developing visions for the working world of the future in the Koelnmesse from 18 to 20 October. In cooperation with the company HCD Planungsgesellschaft, Europe’s largest exhibition for human resource management is giving visitors the opportunity to experience individual room and design concepts live for the first time on an area of more than 500 square metres.
Interview with Prof. Dr Fritz Breithaupt, Department of Germanic Studies at Indiana University Bloomington (USA) & St. Gallen (Switzerland)
Prof. Dr Fritz Breithaupt, Professor and Chair of the Department of Germanic Studies at Indiana University Bloomington (USA), recently published a provocative thesis in the newspaper “DIE ZEIT”: individually tailored computer programs are being developed to become personal teachers – and this will be a reality in the near future. In twenty years from now at the latest, conventional teaching will be replaced by conversations with a virtual teacher. He didn’t have to wait long for the protests. Learning experts such as Prof. Ralf Lankau from Offenburg University warned of manipulative systems and the raising of individuals with social deficits and autistic tendencies. An article in the newspaper FAZ forecast the immediate end of data protection and incapacitation as an educational goal: such offers cultivate “learning hamsters” who are lacking in nothing but the happiness gained by knowledge and insight. Prof. Breithaupt will be explaining the “Talking Method” at the exhibition Zukunft Personal in October. We spoke to him personally about the advantages and disadvantages of such “further training bots”.
Foto: Bastian Unterberg
A podcast interview with Bastian Unterberg
What if you could solve your complex challenges by asking the top talents from all around the globe to help you out? You can! It took a couple of years before the market was ready to embrace Crowdstorm as a concept and service, but it was worth the wait and patience for Founder Bastian Unterberg.
As a young design student at one of Germany’s top Universities, Bastian Unterberg found himself contemplating his career options. Looking at his peers, top creative young talents ending up in rigid organisations with hierarchies, he understood that he imagines his life differently. He was dreaming of a place where young creative can be mobilised for exciting projects for them to truly unleash their talent and accelerate innovation. At the time such a place didn’t exist, so he went ahead and created jovoto.com in 2006. To date they have solved over 400 challenges with a community of 80.000 creative professionals from non-profit campaigns to physical spaces, packaging or service design.
One of the biggest hits of organisational development in 2015 was the Chief Human Resource Officer of Airbnb becoming Chief Employee Experience Officer. Undoubtedly, over the last years the business world has witnessed the emergence of employee experience management. The trend has been in the focus of researchers, managers and business leaders recently, and it is no coincidence that Europe’s largest exhibition for Human Resource Management, the Zukunft Personal, for its 2016 edition, has chosen this very topic to be in its spotlight.
What do we know about employee experience? What’s in it for HR? More specifically: How can HR take the lead in designing and running employee experience? Keep reading to get to know about the many components of employee experience – from A to Z – that will help you find answers to these questions. >>MORE>>
Photo: Dr. Bernhard von Mutius
Interview with Dr. Bernhard von Mutius, Senior Advisor at HPI School of Design Thinking
How can companies develop new concepts for employees and managers in a world of digital change? There is hardly anyone better to answer this than the future thinker and management coach Dr. Bernhard von Mutius who gained a wealth of experience in Silicon Valley and at MIT many years ago. For the pioneer of “Disruptive Thinking” in German-speaking countries, it is not about emulating missionaries and machine enthusiasts but about pursuing an individual approach for your own culture. He will be presenting his ideas on this topic as keynote speaker at the exhibition PERSONAL2016 Süd in Stuttgart on 10 May. We spoke to him in advance about “Disruptive Thinking” and the changes that digitalisation will bring about for employers. >>MORE>>
Interview with Maximilian von der Ahé, founder and CEO of betahaus
Start-ups are no longer considered just hip, they also serve as a model for many established companies. Particularly when it comes to the innovative capability and speed of the founders, there are many established enterpreneurs who would like to take a leaf out of their book. But how can employers pick up the innovations of new entrepreneurs or anchor their thinking in their own cultures and in the minds of their staff? We spoke to Max von der Ahé, founder of the coworking space, betahaus who has been working around the world for many years at the interface between established businesses on the one hand and start-ups and freelancers on the other. >>MORE>>
Photo: Tobias Danzer
At this year’s Zukunft Personal, “NOX the Robot” illustrated a trend in the working world: robots are being used more and more, especially in production. On 16 September, the larger-than-life robot NOX could be seen wandering around the so-called “FutureLAB HR” in Hall 3.2 on behalf of perbit Software. He interacted with the visitors there – talked to them, sang, danced, flirted, sprayed them with water – to demonstrate that working with robots need not be frightening but can be a whole lot of fun. The event robot is the brainchild of a start-up from Pforzheim, founded by Tobias Danzer. We talked to him about “his creature NOX”.